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AI Driven Tools For Small Business – Graphics

AI Driven Tools For Small Business – Graphics

Small businesses often grapple with the creation of promotional materials, hindered by the need for specialised graphic and image creation skills. This article delves into the typical small business promotion process, highlighting the crucial role of graphic and image creation across various...

Building A Referral Process For A Services Based Business

Building A Referral Process For A Services Based Business

In our previous post, we discussed how to decide if a referral process will help your business. If you are reading this post, I assume you are ready to take the next step and put a referral process in place, so let’s get started. Why Do People Refer Before building a referral process it’s...

Building A Law Firm Marketing Process

Building A Law Firm Marketing Process

In previous posts, we outlined our view of the traditional law firm marketing process. In short, we are not convinced it delivers results. In this post, we discuss how to take the first steps towards an alternative marketing approach. To summarise, first, we discussed the problems with the...

Existing Client Retention For Law Firms

Existing Client Retention For Law Firms

The value of existing client retention is often overlooked. Many claim it costs from five to fifteen times more to secure a piece of business from a new client than from an existing one. Agreed, the research basis for these claims is dubious, but the benefits of repeat client engagement should be...

Awareness Campaigns For Law Firms

Awareness Campaigns For Law Firms

Without appropriate targeting and planning, it is possible to spend large amounts on (brand) awareness campaigns for law firms for little return. You need to understand the options. You need a process. If you are only interested in prospects within a defined local area, the process is much simpler...

Content Marketing For Law Firms – The ROI

Content Marketing For Law Firms – The ROI

Continuing our series on professional services marketing, we consider the myths surrounding content marketing for law firms, accountancy practices and IFA firms. In our previous post, we discussed the problem with funnels. We used a financial advisory firm as an example and introduced Bob, Ben and...

The Problem With Marketing Funnels

The Problem With Marketing Funnels

So you and your team have built marketing funnels. You have followed the so-called best marketing practice, but it is not delivering the returns you expect. let’s summarise (in our humble opinion) why not: - You failed to define your audience.- You use marketing funnels - Without question.- You...

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